I have always wanted to take the path least taken.
Born to a father who worked in Corporate and a mother who was an activist artist, I grew up straddling both worlds of pursuing profits AND pursuing purpose. I believe that you can do both, and I think now more than ever we will see entrepreneurs change the world.
I started my career in management consulting working on managing change in large organizations. I knew that I wanted to have a solid understanding of business and management, so shortly afterwards, I went to the University of Michigan for my MBA.
For the last 10 years, I’ve launched two successful businesses and have been employee #5 at a $100M wellness startup.
I discovered that my superpower was taking an idea from 0 - 1, and I have launched over 50 different products into the market. I also mastered the art of marketing and PR and have professionally served as an Omnichannel Marketer.
I’ve stood up new e-commerce channels, designed celebrity partnerships, targeted the right media, and developed community and influencer partnerships, working on brands with budgets as small as $5K to as large as $60M.
I have seen the ups and downs of growing a small business.
A typo on packaging that just cost you six figures.
A pivotal employee ghosts you for months.
Signed a seven-figure deal for it to all fall apart days later.
I’ve been through the ringer and came out the other side. At first, I was helping a friend or a classmate validate their startup idea. Then it was writing a pitch deck for a former coworker's business, which eventually turned into a coaching practice that has served 300+ entrepreneurs to date.